Workshops designed to help small businesses – The Oxford Eagle
Oxford comes alive with energy during Double Decker Week, and at the forefront are the amazing small businesses that make the community unique, drawing so many people to the area. Creative small businesses, from restaurants and retail storefronts to kiosks and arts vendors, can grow their small businesses at the Double Decker Festival and by attending April’s upcoming Big Bad Business workshops on social media and photography.
Join the Yoknapatawpha Arts Council (YAC) and the Oxford-Lafayette Economic Development Foundation (EDF) on Monday, April 25 at 6 p.m. at the Edison Co-working Space on University Avenue for a workshop on social media best practices. Emily Suber, Founder of Lucky Elephant Social, will lead the session with tips, tricks and trends for small business owners looking to develop their online communication skills.
“Social media changes all the time, and it’s by far one of the most researched topics for entrepreneurs. People want to work smarter, not harder, and the effective use of social media can increase sales and brand awareness,” said Wayne Andrews, Executive Director of YAC.
On Saturday, September 30, from 3-5 p.m., Danny Klimetz of Danny K photography will host a photography workshop for small business owners. The workshop will focus on product photography and learning techniques that help create strong images for their website and other business stories.
Klimetz is also the creator-in-residence of the Big Bad Business Lab, a two-year pilot program that supports arts-based small businesses trying to overcome small business challenges. Through a combination of mentorship, connections with community experts, and financial assistance, small business owners set their own goals and strive to achieve them for nine months. Klimetz is a leader among his peers, offering mentorship, scheduling meetings with experts and being a cheerleader when attendees need it.
“Double Decker truly showcases the most creative small businesses we have to offer, and then everything else. Both workshops are ones that time and time again, artists and artisans have said they would like to take. Do you need to move to Nashville or Austen to get expert small business help? Nope! Emily Suber and Danny Klimetz exemplify the creative spirit of our community and the desire to see others succeed. We hope entrepreneurs take advantage of these opportunities,” said Meghan Gallagher, Big Bad Business Series Coordinator and Director of Education and Outreach at YAC.
The YAC Arts Incubator, an incubator that connects artists with community experts and resources, began in 2009. In 2014, the incubator began offering quarterly workshops, then in 2016, the workshops have become monthly thanks to subsidies and a partnership with the FED. .
The Lab is funded by an Our Town grant, while the Big Bad Business series receives funding from an Arts Project grant, both from the National Endowment for the Arts. Additional funding comes from the MS Arts Commission and the SouthArts Foundation. Both workshops are free and open to the public. Register at incubator.oxfordarts.com.
Wayne Andrews is director of the Yoknapatawpha Arts Council.