The British Council and its partners organize a seminar on customer service in Accra
This, he said, would enable them to better understand customer needs and improve service delivery to keep them in business.
Onyemerela gave advice at a seminar organized by the British Council as part of its client week where partners and beneficiaries of their programs exhibited their works.
The seminar gave the British Council the opportunity to show its appreciation to clients who had subscribed to its various programs and services.
The Country Director said the British Council’s vision is to meet important “touch points” for its clients through its programming.
“We don’t create programs because we want to create them. We engage our stakeholders and customers to understand what they really want. The customer is at the heart of our design and evaluation system,” he added.
Mr. Onyemerela said the seminar was important in changing the public misconception about the Council as an organization that only offered review services.
He explained that the British Council offered a variety of programs in the arts, technical and vocational training (TVET) and higher education requirements to meet client needs.
The Institute of Higher Education (IHE) Program Team Leader, Ms Akorfa Dawson, commended the British Council for its many interventions in the education sector, in particular its flagship programme; Innovation for Africa Universities (IAU).
According to Ms. Dawson, the program has built the capacity of higher education institutions in sub-Saharan Africa, the United Kingdom (UK) and the entrepreneurial ecosystem to produce entrepreneurial and employable graduates.
Furthermore, she said, in order to bridge the gap between industry and academia, the Council under the IHE program has formed partnerships with 24 tertiary institutions, including four universities in Ghana.
These include University of Health and Allied Sciences (UHAS), Regional Maritime University, University of Ghana (UG), Legon and Accra Technical University (ATU ).
For his part, the Arts Program Team Leader, Mr Andrew Entsua-Mensah, said the British Council was keen on the development of arts and culture which he had set out by offering grants to institutions to support projects artistic while exploiting the potentials.
He added that the Council would not relax its support for the arts and culture sector.
Director of Client Services, Mr. Michael Nortey, reiterated the Council’s commitment to providing clients with the best customer service.
As part of the seminar, the team leaders of the Council’s various programs and services made presentations on various initiatives already undertaken and those to come.