PESHAWAR: The Trade Development Authority of Pakistan (TDAP), in collaboration with the International Trade Center (ITC), organized a seminar on “Women in Trade: Export Readiness 101” at Zillah Council Hall , Attock for capacity building of women entrepreneurs.

The objective of the seminar was to promote the development of women’s entrepreneurship by equipping the participants with the right set of tools, ideas and inspiration to present their products and improve their overall product vision.

Muhammad Shoaib Zafar (ITC-ReMIT Trade Policy Advisor) spoke about ITC Geneva’s efforts to provide technical assistance to the Ministry of Commerce to increase Pakistan’s international trade competitiveness, with a focus on women and SMEs.

During the seminar, Adeel Haider Mankee (ITC Consultant) gave a comprehensive presentation and deliberated on a wide range of topics including but not limited to market and product research, product development, business modelling, company/tax registration, marketing tools, export related procedures, logistics and payment processes.

Hina Mansab Khan, founding president of the Women’s Chamber of Commerce and Industry (Attock), as well as more than 60 female entrepreneurs attended the seminar.

Copyright Business Recorder, 2022