Japan-Thailand tourism seminar boosts cooperation between the two countries
Chaired by Japanese Prime Minister Fumio Kishida, the event “Japan-Thailand Tourism Seminar: Embark on a New Adventure, Discover New Treasures” marks a return of mutual tourism.
Bangkok, Thailand – Thailand and Japan boost tourism cooperation with the hosting of the prestigious “Japan-Thailand Tourism Seminar: Embark on a new adventure, Discover new treasures” event in Bangkok on November 19.
The event was chaired by the Japanese Prime Minister, Mr. Fumio Kishida, who was visiting Thailand to attend the APEC Economic Leaders Meeting held on November 18-19 in Bangkok.
The Japan-Thailand Tourism Seminar was organized by the Japan National Tourism Organization (JNTO) with the participation of Japanese and Thai tourism-related companies and government agencies.
Mr. Phiphat said, “This year marks 135 years of Japanese-Thai diplomatic relations, and also marks the return of bilateral tourism between Japan and Thailand which continues to show strong signs of recovery with an increase in flights and tourist arrivals, especially during this high season”.
Japanese and Thai “soft power” will be used as a means to further strengthen tourism cooperation between the two countries, Phiphat said.
Japan is one of Thailand’s main source markets. In the pre-pandemic year of 2019, Thailand received a total of 1,787,185 Japanese tourists, generating revenue of 93,759 million baht.
Mr. Yuthasak SupasornGovernor of TAT, said TAT expected Japanese tourist numbers to return to near pre-pandemic levels at 1.25 million.
“To achieve this, we are targeting all market segments from Japan, focusing in particular on B-Leisure or business-plus-leisure visitors and new high-potential market groups, such as those who enjoy Thai dramas. , especially the Boy Love and Oya-rich bands,” Mr. Yuthasak concluded.