Emirates News Agency – IGCF 2022 AI workshops challenge bright minds to explore technological innovations in government communication
SHARJAH, 28th September, 2022 (WAM) — Led by thought leaders and digital communication specialists, the 11th annual International Government Communication Forum (IGCF), which kicked off at the Sharjah Exhibition Center on Wednesday, is organizing a series of exciting workshops to challenge media students, communications specialists and representatives from several government agencies to explore new innovations and possibilities in the sector.
One of the workshops was led by Dr Mona Magdy, an associate professor at the Faculty of Mass Communication at Cairo University and a certified trainer from the Chartered Institute of Public Relations in the UK. Dr. Magdy’s workshop, “Effective Government Communication in the Digital Age,” explored how social media has become a key focus for young people.
Due to significant changes in a post-COVID world, governments have been forced to transform traditional services into virtual and digital practices. One of the biggest challenges of digital transformation in governments, Dr. Magdy noted, was “fear of automation and digitization of services. Many people are too reluctant to learn and adapt , and AI is seen as a negative force, poised to take over and wipe out the human workforce, when in reality it can help digital media workers, journalists and specialists adopt systematic and structured practices that would otherwise likely be absent from their work.”
The workshop trained participants in creating digital content by integrating artificial intelligence into their communication strategies.
Sky News Arabia’s Abanoub Mansour, held the second workshop of the day “Creating Digital Content to and from the Phone”, alongside his colleague Iman Al-Khatib, revealing that content production over the phone should focus on producing the type of content that defines your niche and inspires effective change in your target audience.
During a third workshop on Day 1 titled “The First Professional Micro Degree in Artificial Intelligence Media”, presenter Eng. Fadi Rida pointed out that the future belongs to the press which uses artificial intelligence techniques in the production of its content. Participants were trained in the use of a variety of AI applications available on the Internet to carry out digital content strategies.
The IGCF 2022 workshops aim to provide its participants with the skills and expertise needed to develop and assess government performance in the digital age. At a time when digital transformation is not only crucial, but also inevitable, it is important to assess the strategies implemented by governments as well as their impact on today’s citizens.