Double the number of conventions in Milwaukee
Groups booking in 2024 and beyond those looking for cool and flexible convention space, the Wisconsin Center will be on their shortlist.
The Milwaukee Convention Center opened a $420 million expansion in late October that will double the venue’s space and modernize the original building.
When the project is complete in the first quarter of 2024, the Wisconsin Center will offer a 300,000 square foot contiguous space exhibit hall, 52 meeting rooms, a fourth-floor rooftop ballroom with a terrace overlooking the city, a new kitchen, at least 400 indoor parking lots and six new loading docks.
The 650,000 square foot expansion, which extends north of the existing convention center, brings the Wisconsin Center’s footprint to more than 1.3 million square feet.
“An expanded convention center means more business, more visitors and more national exposure for Milwaukee and translates into billions of dollars in additional tourism spending in our community,” said Peggy Williams-Smith, president and CEO. from the leadership of Visit Milwaukee at the grand opening. The expansion is estimated to generate $12.6 billion in total spending over 30 years and attract an additional 100,000 foreign visitors to the city each year.
The expansion is already credited with securing the TEAMS 2027 conference and exhibition. TEAMS, short for Travel, Events and Managements in Sports, focuses on sporting event planners and is expected to attract 1,200 participants from across the country. The Wisconsin Center is a natural draw for the event, as it’s two blocks from the Fiserv Forum, home of the NBA’s Milwaukee Bucks.
It is also next to the Milwaukee Panther Arena, where the University of Wisconsin-Milwaukee plays basketball. Panther Arena; the nearby Miller-High Life Theatre, a performance venue that can seat over 4,000 people; and Wisconsin Center are all owned and operated by the Wisconsin Center District.
The convention center is 10 miles from General Mitchell International Airport and 92 miles from Chicago.