According to UFC icon Chael Sonnen, Conor McGregor has maintained his UFC celebrity status.

The former middleweight and light heavyweight contender acknowledged McGregor’s impact on UFC events using his social media handles in a recent video posted to his YouTube channel.

The ‘Notorious’ star, who last fought in the cage in 2021, has maintained his relevance using popular social media. Focusing on various competitors on different cards, the media frequently asks Dana White about McGregor rather than the actual event.

With that in mind, Sonnen said the media and fighters targeted by McGregor should always take the bait and keep him in the news.

“Conor went off, Conor was trolling, even Conor must have wondered how many times they’re going to fall for it. He went on a streak, seven weeks. Seven weeks in a row, there was a UFC, and Conor took to social media to call someone on the heels Conor McGregor stole seven press conferences, including two pay-per-views.

According to Sonnen, all McGregors had to post on Instagram or Twitter referencing a fighter’s name on an upcoming or past card. The post-fight press conference would then be about Conor McGregor, not what had just happened.

“The titles were disputed. [But] the media doesn’t ask Dana what just happened, they ask her what McGregor is tweeting. I was working on the ESPN desk on BMF title night, the President was there, the Rock was there, the arena was full. Diaz vs. Masvidal and we do ESPN news on a tweet from McGregor. – Sonnen continued.

The five most expensive pay-per-view buys in UFC history have one thing in common: McGregor was the main attraction. So it’s no surprise that the whole of the UFC pays attention whenever the Irishman makes an announcement on social media.

Conor McGregor vs. Kamaru Usman in the books?

Many expect former featherweight and lightweight champion Conor McGregor to return to the octagon this year. However, we still don’t know who he will meet.

Although he only fought at lightweight in 2021, McGregor recently said he plans to return to the welterweight division this year. In light of that, the former two-division champion has set his sights on Kamaru Usman.

3 weights. 3 KOs. To go up.
The one and only to have ever done so.

—Conor McGregor (@TheNotoriousMMA) April 7, 2022

At welterweight, ‘The Nigerian Nightmare’ crushed their opponents.

Although fighters like Belal Muhammad and Khamzat Chimaev have claimed a championship opportunity, the UFC’s No. 1 pound-for-pound fighter might find it hard to turn down the money a fight would bring McGregor.

There are currently no offers for the two to fight, but it’s clearly on both men’s minds.

Read also : Kamaru Usman promises Conor McGregor a title shot on one condition