Adstudio.cloud is a proud partner of SLIM for workshops on programmatic advertising
Adstudio.cloud, in collaboration with the Sri Lanka Institute of Marketing (SLIM), will hold online workshops on programmatic advertising in July 2022 for the first time in Sri Lanka.
Programmatic advertising is the fully automated, data-driven method of buying and selling advertising space on a publisher’s website and ad inventory. Through complex algorithms and machine learning, brands have the ability to deliver the right advertising to the right audience in real time. Programmatic advertising is the future of digital display advertising and has transformed the traditional way brands buy and sell ad space.
Adstudio.cloud is a pioneering programmatic advertising company in Sri Lanka, which has successfully leveraged technology to create an ecosystem with data management platforms and artificial intelligence to deliver exceptional results to ad buyers and allow ad sellers to generate the maximum ad space. Company continues to successfully deliver 360 degree solutions in programmatic advertising, online PR publications and SEO support to over 300 websites, generating over 1 billion impressions, 240 audience segments in the three languages of the country.
The apex marketing body in Sri Lanka, Sri Lanka Institute of Marketing (SLIM) is the first choice for executive training for in-person and e-learning facilitates the conduct of the offered online workshop .M. Nuwan Gamage, President of SLIM, and Mr. SanathSenanayake, CEO and Executive Director of SLIM, have eagerly joined the program as they are always eager to prepare marketers for the future with quality professional and academic programs.
Commenting on the partnership, Mr. Gamage, President of SLIM, said: “Discovering and applying new technologies and concepts in day-to-day operations in the rapidly changing world we live in is more crucial than ever, as it is increasingly necessary to keep pace with global trends. SLIM has always been dedicated to knowledge acquisition and career development of Sri Lankan talent, especially in the context of producing thriving and futuristic marketers, and we believe that the partnership between SLIM and Adstudio. cloud bears witness to this promise.
This program is an ideal opportunity for participants to learn more about programmatic advertising, as it is the first time that the graduate level subject of programmatic advertising has been included in the curriculum of a professional institute in Sri Lanka. The workshop will benefit attendees with tips on how to get started with programmatic advertising, how to use marketing budget to achieve maximum results, different programmatic advertising platforms and channels, and how to advance their career in digital marketing. while continuing to add value with insights into the next next-level digital advancement.
There are no prerequisites to register for the workshop as it is designed for anyone wishing to gain in-depth knowledge of programmatic advertising. This course goes from the basics to the more advanced aspects of programmatic advertising. It is therefore ideal for digital marketing professionals who already have an understanding of programmatic advertising and wish to master the subject; Programmatic advertisers who are already engaged in programmatic buying and selling without having adequate knowledge on the subject; professionals with a background in traditional marketing; sales, public relations, communications, creative and IT professionals; as well as entrepreneurs and business owners who want to experience the full potential of programmatic advertising and take their business to the next level.
The program will be inaugurated by Jayomi Lokuliyana, co-founder and CEO of zMessenger (Pvt) Ltd., president of DIGITAL X (Pvt) Ltd. – MYMED International (Pvt) Ltd. and Past President of the Women’s Chamber for Digital in Sri Lanka.
Other trainers in the program are Thilanka Beliketimulla, Head of Revenue at AdStudio.Cloud, who is a passionate marketer specializing in digital marketing and digital advertising and results driven with proven success with over a decade of experience. professional experience in sales, account management and corporate communications in the media and advertising industry; and Mohamed Shafeek, Associate Solutions Architect at zMessenger, BSC Engineering graduate from Ruhuna University Faculty of Engineering as well as Manthan Awards – South Asia nominee.